Take a look at the new Diet Coke hunk starring in their new commercial, and then I will give you the news... 

Ladies you can look all day long, but don't touch! This man is unfortunately married!

How does his wife feel about the new found fame... and drool?

The model says "She loves it. It's been on replay a lot. I travel a lot so it's her way of having me at home when I'm away"

Ummmm yep, we get that!